First things first, if you haven’t read my previous posts, check them out here:
In this post I am going to run through private labeling and essentially what that means for you as an Amazon seller and how to go about setting yourself up to be able to private label.
So, What is Private Labeling
Private labeling is a way of differentiating your product from other products that are similar. Let’s use an example of LED TV’s. You have Samsung, LG, Phillips, Sony, Panasonic etc – they are all TV’s, and most will have parts all made in the same factory, but they are all branded and marketed differently. Private labeling is exactly the same thing – you are creating your own brand.
Why Does Private Labeling Make a Difference?
Private labeling a product allows you to stand out from the crowd. It allows you to get creative with your marketing and enable you to convert more people into buyers. It also makes a big difference when you are selling on Amazon, as you are the only person selling that product by that brand, which means that you get 100% of the Amazon buy box, which massively increases conversion rates.
You can also branch out and start your own website and sell on channels outside of Amazon. There is nothing stopping you from building a brand that one day could be in the shelves of your local hardware or appliance store, it just depends on how hard you want to work to make your product a common household name.
Where to Get Designs
The first thing you will need to do if you are private labeling is to come up with a unique brand name and also get a relevant logo designed. It’s worth spending a bit of money here, as this is your brand you are working with, so you don’t want to build it up and then find that you have bought a logo or started your brand with a name or image that’s already been trademarked.
I originally tried fiverr – but soon realise that the image the person created for me was not unique like I asked (you can drag an image into the Google images search box and it will find all similar images). So I then went to 99designs.com to get a pro to create my logo, which ended up costing a little over $300, however, it is unique and looks miles better than the fiverr job, plus, I now hold exclusive rights for it’s use.
When it came to finding a name, I actually took quite a long time deciding what to call my company and every time I thought of something, the name was either taken, or the domain name (.com) was gone.
Eventually I got there though, and I really like both the logo and the name. If the brand starts to get some traction, then the next step for me will be to register my brand as an official trademark to stop others from copying my brand. I’ll know more about if it is worthwhile after my first order.