I’m writing this post after a very successful Black Friday across all our sales channels. I know all you guys in the USA go nuts for the sales that happen on Black Friday and Cyber Monday, and in some cases it’s justified. I did a promotion on our products giving people 15% off if they joined my mailing list – a fair trade if you ask me.
However, I wanted to point out what one of my competitors is doing. You see the morning of Black Friday, they raised their price by 11%, and based on their Amazon sales rank, they sold plenty of product. Which leads me to wonder how many other sellers are doing this just to make a bit of extra money on unsuspecting customers? Because I only track a few competitors I don’t have any data to really show, but considering at least 1 seller did it, i’m sure there will be others.
So I thought it would be a good topic to blog about, seeing as most people assume there are good deals to be had at this time of year. Be careful what you buy. Make sure you do your research and don’t just buy stuff because you think you’re getting a good deal. The other thing to remember when you’re in your shopping frenzy, is that every time you swipe that credit card, or click that buy button, it’s money coming out of your savings, or debt needing to be paid back. Shop with a plan and a budget, don’t go nuts and blow all your money on things you don’t need or can’t afford.