One of the most common questions I get from my readers is questions about niche websites. Most notably – how to build niche websites and the process that’s involved. I know it’s something that I talk about semi-regularly, but i’ve never really gone into the “how to” side of things, so today I figured I would take the time to run thought the process I use.
1 – Finding the Niche
The first step I normally take is finding the niche that I want to enter into. When I first started building niche websites, I only tackled topics that I either had a lot of knowledge about, or ones that I was interested in. Honestly, this is probably one of the best things to do, but only if the competition is easy enough to beat (see part 2 for more on this).
Now that I have built so many niche sites, I have actually run out of topics that interest me and that I have knowledge of, so I pretty much just go for the ones that have the lowest competition, or what I consider to be a good chance of profitability. Oddly enough, by doing things in this way, I have learned so much about so many different niches that I have inadvertently become a mini expert in many of them and some I even now have a genuine interest in.
The way I go about finding a niche is that I first try to workout how I am planning on monetising the website. Is it going to be an informational style website or a product sales type website. If it is informational, I will look at making money via programs like adsense, or affiliate programs, whereas if it is product based I will look towards Amazon.
The difference in program really comes down to conversion rates and ultimately how much money I will be able to make. The best way to workout how to monetise your own website is by testing it yourself. I’m not just talking about ads or affiliate programs, i’m also talking about ad locations or link placement – they all make a difference and some locations convert far better than others.
2 – Checking the Competition
OK, so you have found a niche you want to enter into. Let’s say for argument sake you are getting into the backpack niche (I used the same example in my how to start an online business example).
The next thing to do is to go to the Google keyword planner tool and see how many people search for your target keyword each month. Generally, the more people searching for a term, the harder it is to rank for. I try to find keywords with more than 1,500 but less than 10,000 searches a month – I find that 5,000 is a bit of a sweet spot.
Backpack has 246,000 searches per month, so that is going to be too broad of a keyword to try and rank for. Note: I normally look for keywords that are 2 to 3 words in length. After doing some searching I have come across “hydration backpack” that has 5,400 searches a month – perfect.
The next things I do is go to Google and see who the other players are on page 1. What I am looking for is other niche players. If I see Amazon or Walmart I normally feel pretty good about beating them, but large niche sites – not so much. In this example I see Amazon at the top, with my only real competition being camelback.com and rei.com. So I would probably give this niche a try.
3 – Getting your Hosting & Domain Name
4 – Building your Website
You now have hosting and a domain name – now you need to build your website.
When it comes to building a website, I always use WordPress . It’s just so easy to use and you can have your site up and running in about 2 minutes. This allows you to focus on creating content and ranking on Google.
Again, I went into detail on setting up WordPress in this post, so if you need help with that go to that page and have a look.
When adding content to your site, remember to focus on your niche and to make sure the keywords you want to rank for, appear frequently inside your content as well as in the title. Don’t forget to add advertisements or affiliate links within your content – but don’t over do it.
5 – Ranking in Google
Finally you will want your site at the top of Google. Be warned, this is where most people fail.
When it comes to Google, the biggest thing that will rank your website is good on site optimisation. If you don’t have that, you just won’t rank. What I mean when I say optimisation is this.
The next biggest thing you will need to do to push your website to number 1, is to get links pointing to your website and specifically, the pages you want to rank for. If you need ideas on how to generate links – check this out.
There are plenty of other ranking factors, but ultimately good onsite optimistaion and links will do the job 99% of the time.
6 – That’s It
Honestly, that’s about all there is to it. Just keep generation quality content, gain more links and keep an eye on your rankings. It’s a pretty simple cycle, but it works. If you have questions, please leave them below.